The Steerway

What we build

Websites, software, AI, and everything that connects them.

We build the websites, software, automations and infrastructure a business runs on, and we make them work together. Eight capabilities, every service named, every service explained. The full atlas is below.

01 · BEARING 000

Websites & Landing Pages

Fast, search-friendly websites and landing pages that turn visitors into enquiries and sales.

  • Business websitesYour company's home on the web, built to turn visitors into enquiries
  • High-conversion landing pagesSingle pages engineered around one action, for ads and campaigns
  • E-commerce websitesProduct catalogues, carts and checkouts that do not leak sales
  • Booking and appointment flowsVisitors pick a slot, pay if needed, and get reminded automatically
  • Portfolio and sector sitesHealthcare, real estate, education, restaurants: sites shaped to the sector's buyers
  • Website maintenanceUpdates, fixes and content changes handled for you, on call
  • Speed and Core Web VitalsFaster loads that lift both conversion and Google ranking
02 · BEARING 045

SaaS & Custom Software

Custom web apps, portals and internal tools, from the first idea to a product people use every day.

  • SaaS MVP developmentYour product idea taken to a working first version people can pay for
  • Client portalsA logged-in space where your customers see their own orders, files and status
  • Admin dashboardsThe control room for your team: manage records, users and operations
  • Booking and inventory systemsTrack slots, stock and availability without spreadsheets
  • Internal tools and workflow softwarePurpose-built apps that replace manual processes your team repeats
  • Marketplace and subscription platformsMulti-vendor listings or recurring-billing products, built to scale
  • Role-based systemsDifferent teams see different screens, with permissions done properly
  • API and payment integrationsYour software talking to the tools and gateways you already use
03 · BEARING 090

AI Automation & Agents

AI assistants and automations that handle repetitive work: answering, qualifying, processing and routing, on their own.

  • AI chatbots and support botsAnswer customer questions on your site instantly, day and night
  • WhatsApp AI assistantsReply to enquiries, share catalogues and book calls inside WhatsApp
  • Lead qualification botsAsk the right questions and pass only serious buyers to your team
  • AI document processingInvoices, forms and PDFs read and filed without human typing
  • Report and proposal generationFirst drafts of recurring documents produced automatically
  • Sales and email assistant workflowsFollow-ups, summaries and replies drafted before you ask
  • RAG knowledge systemsAn assistant that answers from YOUR documents, not the open internet
  • Human-in-the-loop automationAI does the repetitive part; a person approves the judgement calls
04 · BEARING 135

CRM & Growth Technology

The systems that capture leads, follow up automatically, and track where every sale actually comes from.

  • CRM setup and integrationEvery lead in one pipeline, with history, owners and next steps
  • Lead capture systemsForms, calls and chats flowing into the CRM the moment they happen
  • WhatsApp and email automationInstant follow-up sequences so no enquiry goes cold overnight
  • Meta Pixel, GTM and GA4 setupYour ad platforms finally fed clean, complete conversion data
  • Conversion API and server-side trackingTracking that survives ad blockers and iOS privacy changes
  • Call, form and event trackingKnow which ad, page or keyword produced every single enquiry
  • Attribution dashboardsOne screen that says which channel actually makes you money
05 · BEARING 180

Technical SEO & Web Performance

The technical work that makes a site fast, crawlable and ranked: speed, structure, schema and indexing.

  • Site speed and Core Web VitalsPass Google's speed bar; rank better and lose fewer impatient visitors
  • Schema and structured dataRich results: stars, FAQs and prices showing directly in search
  • Indexability, sitemaps and robotsMake sure Google can find and crawl every page that matters
  • Redirects and canonical hygieneKill duplicate-content leaks and broken links that bleed ranking
  • Website architectureURLs and internal links structured the way search engines reward
  • Image and asset optimizationHeavy media compressed and served right, without visible quality loss
  • Programmatic SEOHundreds of targeted pages generated from your data, one template
06 · BEARING 225

Data & Dashboards

Dashboards that pull sales, marketing, leads and operations into one screen you can actually act on.

  • Sales and marketing dashboardsRevenue, pipeline and campaign performance on one live screen
  • Lead and ops dashboardsWhere every lead stands and where operations are stalling, today
  • Client reporting dashboardsReports your clients read themselves instead of asking you monthly
  • Ad performance dashboardsSpend against results across channels, without logging into five tools
  • Looker Studio buildsGoogle's free reporting layer wired to all your data sources
  • CRM analyticsConversion rates, response times and deal velocity out of your CRM
  • Custom KPI dashboardsThe handful of numbers your business actually runs on, agreed and automated
07 · BEARING 270

Cloud, DevOps & Maintenance

Hosting, security, backups and monitoring that keep everything running, plus someone to call when it does not.

  • Hosting, domain and DNS setupEverything pointed, secured and renewing without surprises
  • Vercel, AWS and GCPThe right cloud for your size, set up so bills stay predictable
  • Database setup and backupsYour data structured properly and copied somewhere safe, always
  • Security basicsSSL, access control and the unglamorous work that prevents bad days
  • Monitoring and alertsWe know something broke before your customers tell you
  • Bug fixes and version updatesSmall problems fixed while they are still small
  • SLA supportA guaranteed response time and a person to call when it matters
08 · BEARING 315

Growth Infrastructure

The connected layer that ties your websites, automation, software and tracking into one system that works as a whole.

  • Ad funnel infrastructureLanding pages, tracking and follow-up built as one funnel, not parts
  • Email and WhatsApp infrastructureDeliverability, templates and sending domains set up to land in inboxes
  • Internal knowledge assistantsYour SOPs and documents made searchable and answerable for the team
  • Cross-system integrationWebsite, CRM, automation and reporting wired to move data on their own
  • The operating layer as a wholeAll of the above as one connected system, owned by you, run by one team

Not sure which one you need?

Send us the problem, not the spec.

Tell us what should happen in your business. We will send the right next step: a capability deck, an audit or a build plan.

Build with usSee our process